The Indian 7-seater MPV segment continues to be dominated by Maruti Ertiga, which has maintained its commanding lead in the market. During the first seven months of Financial Year 2026, Ertiga recorded sales of 1,13,322 units, while the second-placed Toyota Innova Hycross/Crysta managed to sell 64,678 units, creating a substantial gap of 48,644 units between the top two models.
However, the most concerning performance in this segment comes from Mahindra Marazzo, which occupies the bottom position in the top-10 MPV sales list. The vehicle managed to sell merely 254 units during the seven-month period, making it the poorest performer in the segment. Despite these dismal sales figures, the Marazzo did achieve a 123% year-on-year growth compared to the same period last year.
The month-wise breakdown of Marazzo sales reveals the extent of its market struggles. In April 2025, only 6 units were sold, followed by 4 units in May, 17 units in June, 176 units in July, 46 units in August, 3 units in September, and just 2 units in October. This translates to an average of merely 36 units sold per month across the seven-month period.
In the competitive 7-seater MPV segment, Marazzo faces tough competition from established players like Maruti Ertiga, Toyota Innova variants, and Kia Carens. The segment rankings show Maruti Ertiga leading with 1,13,322 units, followed by Toyota Innova Hycross/Crysta at 64,678 units, Kia Carens/Clavis variants at 50,610 units, and Maruti XL6 at 20,558 units.
To boost sales and clear existing inventory, Mahindra has introduced aggressive discount schemes on the Marazzo. The company is currently offering discounts of up to Rs 72,500 on all variants of the MPV, covering both Model Year 2024 and Model Year 2025 stock. This substantial discount reflects the company’s efforts to improve the vehicle’s market performance and reduce dealer inventory.
The Marazzo is positioned in the premium MPV segment with an ex-showroom price range of Rs 14.59 lakh to Rs 17 lakh. Despite its competitive pricing and feature set, the vehicle has struggled to gain traction among Indian consumers who seem to prefer other options in this segment.
Under the hood, the Mahindra Marazzo is powered by a 1.5-liter diesel engine that generates 121 horsepower and 300 Newton-meters of torque. The engine is mated to a 6-speed gearbox, providing adequate performance for a family MPV. The vehicle comes equipped with standard safety features across all variants, including airbags, ABS with EBD, and rear parking sensors.
In terms of features and technology, the Marazzo offers a 7.0-inch infotainment system with Android Auto and Apple CarPlay connectivity, keyless entry, automatic climate control, and 17-inch alloy wheels. These features are designed to appeal to modern families looking for comfort and convenience in their vehicle choice.
The poor sales performance of the Marazzo highlights the challenges faced by new entrants in the well-established MPV segment. Despite Mahindra’s reputation in the SUV market, translating that success to the MPV segment has proven difficult. The dominance of Maruti Suzuki and Toyota in this space, backed by their extensive service networks and brand trust, continues to pose significant challenges for other manufacturers.
The 123% growth figure, while impressive on paper, needs to be viewed in the context of the extremely low base from the previous year. Even with this growth, the absolute numbers remain far below what would be considered commercially viable for a mass-market vehicle. This situation raises questions about the future of the Marazzo in Mahindra’s product lineup and whether the company might consider significant updates or repositioning strategies.
Industry analysts suggest that the MPV segment in India requires vehicles that offer the perfect balance of space, fuel efficiency, affordability, and brand reliability. While the Marazzo scores well on space and features, it appears to lag in other crucial areas that influence customer purchasing decisions in this highly competitive segment.